We began with a hypothesis

We believed that small and medium sized businesses could create significant value leveraging advanced analytics and data science tools. However, these businesses oftentimes do not have anyone with the skillset to capitalize on this opportunity. Effervescent Analytics aims to unlock these capabilities for businesses looking to gather actionable insights and value from their data. Effervescent Analytics was founded by Mark Roberts as a full-time student in the MS in Analytics Program at the University of Chicago.

Meet the Founder- Mark Roberts

Ideated and founded while completing his coursework in the MS in Analytics program at the University of Chicago, Effervescent Analytics began as a blog. This blog served an outlet for analytical exploration, random musings, and a platform for Mark to put the skills he was learning in school to the test.

As the methods employed in these experiments became more and more sophisticated, Mark believed that one day he could use this skillset to create real value for businesses without the skillset to do so on their own. Mark took a summer off from school to complete a data scientist internship. This experience further fanned the flames of this analytics consulting idea, and shortly thereafter, Effervescent Analytics was born.

Click the button below to experience the original blog, Effervescent Ideas.

Our Blog

Effervescent Analytics

Finding Solutions

Unlocking value from data

Model experimentation and optimization

Communicating results

Collaborating on ideas

Highlighting strengths

"Working with Effervescent Analytics has been an absolute pleasure. The interface they created for the Markovitz Mean Variance Optimizer tool is intuitive and user friendly, and the tool itself has been critical for recent client and prospect pitches. I enjoyed and highly recommend working with Effervescent Analytics."

Jeff Founder, North Forty Investment Advisors LLC

"I used Effervescent Analytics to create a sales chart for my business. It was an important tool in order to build and present a marketing strategy. Mark was professional and very helpful. Thank you!"

Stephanie Owner, Crummies Meatless Crumble

"Effervescent Analytics built us a forecasting model that saves us time and money when forecasting sales and buying materials. It’s more accurate and easier to use than my messy spreadsheets. Mark went above and beyond in making sure it seamlessly fits our needs. I would highly recommend these services"

Andrew Founder, GrassSticks

To allow small and medium sized businesses grow by uncovering value hidden in their data.

The mission of Effervescent Analytics is to help small and medium-sized businesses leverage advanced analytics to uncover value in their data

Established in 2020 with a dream to help small and medium-sized businesses utilize their data for value generation. Effervescent Analytics was founded by Mark Roberts, a data scientist with experience in the CPG industry, while finishing coursework at University of Chicago’s MS in Analytics program. The mission of Effervescent Analytics is to help small and medium-sized businesses leverage advanced analytics to uncover value in their data. Each company is different, and we aim to create custom solutions for each client’s needs.

We began with a hypothesis

Meet the Founder- Mark Roberts

Effervescent Analytics

Let’s build value together.