Established in 2020 with a dream to help small and medium-sized businesses utilize their data for value generation.
Effervescent Analytics was founded by Mark Roberts, a data scientist with experience in the CPG industry, while finishing coursework at University of Chicago’s MS in Analytics program. The mission of Effervescent Analytics is to help small and medium-sized businesses leverage advanced analytics to uncover value in their data. Each company is different, and we aim to create custom solutions for each client’s needs.
Advanced Analytics is quite a broad topic. Below are some additional examples of what exactly that entails.
Statistics is the foundation of all advanced analytics functioning as guideposts for model predictions.
Understanding the current state before trying to predict the future. BI covers topics ranging from quarterly reporting to interactive data visualizations.
Utilizing third party vendors for storage and computation when your data is too large to be crunched on a local machine.
Deep Learning refers to a type of neural network, an advanced artificial intelligence model. Often used for image classification and entity recognition.
Converting data from one format to another. Using different data inputs to automatically calculate a new output.
Extract, Transform, Load. The essential steps in any data migration.
Exactly what you think. Properly formatting data, removing incorrect observations, filtering out anything not relavant for our needs.
A non-linear model, when correctly implemented, can uncover a non-linear relationship between variables. Th=is term encapsulates all ML & AI models.
Read more about what we do and our philosophy on harnessing data.
Read our blog to learn more about our core competencies,
and let us know if you are interested in these services.
‘What started as an idea became an interest. This interest became a passion. A passion turned into formal training and education. Education spurred the creation of a blog. The blog became a company; Effervescent Analytics.’